Honda Proves Me Right
Posted by Mike The Highwayman on July 25, 2008
In a previous post, I wrote that Honda has the most upside to any US automaker because of their relatively smaller model lineup, which enables them to shift production more quickly and keep R&D costs low.
Honda’s profit in the US grew 8.1%.
The article cites that other carmakers with model portfolios of smaller cars are doing better. Which goes without saying, given all the anecdotal evidence. It also means that people are adjusting and there isn’t the need for radical government policies to shift consumption data or gas prices. People are already doing that themselves.
Toyota will have similar but less impressive results because they have more models and are thus more exposed to gas problems than the sleeker Honda lineup.
